This is not the Nude-ist shade in the photo, that is a stock image from Pinterest.  Nude-ist is more of a mauve/nude lip colour hence it's name.

Bourjois used to have this awesome chocolate colour with a hint of pink added to it and it was called Velour lips and I loved it.  It was before all these new lip formulations came out and I used it to death.  They do not stock it anymore but I am always on the lookout for a similar product.  

These velvet lip creams are so smooth and easy to apply.  This shade Nude-ist is very close to my own lip shade and it settles on the lip very easily and I have never experienced dryness with it.  There are seventeen more shades; some reds and brighter colours. They are matte but they are not a long wearing lipstick they state that they are 24hr hold but I could wipe it off with a tissue very easily, and you will have no colour left if you eat food with it on.  

Packaging as you can see is simple yet elegant. Very slight smell to it but not noticeable really.