Industry Insider: What beauty behemoth is acquiring Becca Cosmetics?
11:05 AMBecca Cosmetics is an Australian founded complexion focused cosmetic company that was created by Rebecca Morrice Williams in 2001 to fill the need she had to find the right foundation base and finding the current offerings at the time lacking.
Becca Cosmetic complexion enhancing products have been highly lauded on social media, particularly on YouTube with the well known beauty v-logger Jaclyn Hill joining with them to create the highlighter du jour "Champagne Pop". Their collaboration spawned the "Champagne Collection" with various products such as blush, other highlighter options, liquid formulations of the highlighters and more. Highlighting became an international past time!
Becca Cosmetics has always had a high end profile and now that Estee Lauder is closing the deal in November 2016, I think Becca will absolutely go the next level to a luxury favourite in the future. Being Australian myself, I recall when a certain magazine *I have forgotten which one I am sorry!* featured her Beach Tint in Watermelon cheek colour creme stain and Eye Tint in a brown shimmer shade samples with the purchase of the magazine as a freebie! I kept them for so long because they were great and lasted quite a long time before the formula started to break down.
Currently, Rebeeca Morrice Williams LinkedIn profile still has Becca Cosmetics listed as her employment and job roles as Creative Director and Director/Founder. Congratulations to Rebecca for creating such a successful and loved cosmetic company Becca for us to enjoy.
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