Holy Grail Beautyy . . .

Bobbi Brown whose name is a makeup staple for the last 25 years has decided to make a fresh start in preparation for the next 25 years.

Bobbi started off with 10 lipsticks in her brand and has become a world wide cosmetic prestige brand.  It will be interesting to see what direction the brand will take or if it will continue in the same vein as it has been.  I don't think she is going to have any creative input either.  We will look forward to seeing what Bobbi does business wise in the near future.  Good luck to Bobbi!

Becca Cosmetics is an Australian founded complexion focused cosmetic company that was created by Rebecca Morrice Williams in 2001 to fill the need she had to find the right foundation base and finding the current offerings at the time lacking. 

Becca Cosmetic complexion enhancing products have been highly lauded on social media, particularly on YouTube with the well known beauty v-logger Jaclyn Hill joining with them to create the highlighter du jour "Champagne Pop".  Their collaboration spawned the "Champagne Collection" with various products such as blush, other highlighter options, liquid formulations of the highlighters and more.  Highlighting became an international past time!

Becca Cosmetics has always had a high end profile and now that Estee Lauder is closing the deal in November 2016, I think Becca will absolutely go the next level to a luxury favourite in the future.  Being Australian myself, I recall when a certain magazine *I have forgotten which one I am sorry!* featured her Beach Tint in Watermelon cheek colour creme stain and Eye Tint in a brown shimmer shade samples with the purchase of the magazine as a freebie! I kept them for so long because they were great and lasted quite a long time before the formula started to break down.

Currently, Rebeeca Morrice Williams  LinkedIn profile still has Becca Cosmetics listed as her employment and job roles as Creative Director and Director/Founder.   Congratulations to Rebecca for creating such a successful and loved cosmetic company Becca for us to enjoy. 

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I have just read the news that L'Oreal cosmetics giant is to purchase the very popular IT Cosmetics! A majority of cosmetic companies are owned by much larger companies and has been the case for a long time.

It is reported that it will be costing L'Oreal $1.2 Billion dollars cash to acquire IT Cosmetics.

Thankyou to Nouveau Cheap beauty blog for the report via a reader of theirs and you can read more about this acquisition on Bloomberg L'Oreal to purchase IT Cosmetics

Nouveau Cheap also noted that Revlon has acquired Elizabeth Arden for $419 million dollars.